ADDITIONWORKS
It's what earns its place
Clear thinking. Better direction. Work that moves.
LESS NOISE MORE ACTION.
I help make
Strategy that connects.
Insight-led
Strategically driven.
Strategically driven.
Built to create clarity around what matters, align people behind it, and turn strong thinking into momentum that moves commercially, operationally, and emotionally.
Signal
Identify the idea, tension, or opportunity that gives the work commercial relevance and strategic focus.
Direction
Shape complexity into a direction teams, stakeholders, and partners can align behind with confidence.
Landing
Build stories, experiences, and propositions that land clearly with audiences and create stronger engagement.
Momentum
Create momentum that helps ideas travel further, gain traction faster, and deliver meaningful business impact.
Rolls-Royce
Airbus
Bombardier
Qatar Airways
BAE Systems
CAE
VistaJet
NetJets
BBC Studios
ITV Studios
Disney
Fremantle
Merlin
LEGOLAND
hulu
SEGA
citi
BNP Paribas
De Beers
Belden
Playtech
Delasport
WBCSD
Škoda
VW
Work that worked.
Brand worlds, live moments, strategic thinking + creative direction.
Built to connect people, stories, and move things forward.
Built to connect people, stories, and move things forward.
Paul
Skinner.
Sometimes strategic. Sometimes creative. Usually both.
As a creative director, I work across brand experience, spatial storytelling, content, pitches, launches and live environments.
The useful part is not simply having more ideas. It is knowing which idea gives the work its centre of gravity.
Addition Works is built around that principle: less noise, sharper direction, better momentum.
Cut the noiseMake it count
For turning complexity into direction through clearer stories, sharper thinking, and work that brings people with it.